The proliferation of chatbots is due to artificial intelligence having the capability of doing functions that once required human intelligence.

While Hubspot is not the only company to introduce chatbot into its platform, it does so with the goal of integrating messaging apps like Slack, text/SMS, and Facebook Messenger.

With messaging being the central tool used in sales and marketing efforts, its marriage with machine learning will provide improved efficiencies and effectiveness in marketing and sales automation.

Some tasks it can do:

  • Content creation
  • Sales call evaluation
  • Data analytics
  • Creating and sending messages
  • and much more...

Are you bullish on chatbots? How do you anticipate chatbots working in your business process? Please share your thoughts.